If you’re local, you know it. You may have even stayed there, back when the rates were hourly and the clientele a bit…loose. We’re not judging. What we are doing is writing to boast about how incredible the restored hotel is, and how much fun we have had rebranding this iconic pillar of Fairfield County … Continue reading Christening the new Hi-Ho
Scroll through Instagram. What do you see? A bunch of carefully crafted images, a wild usage of filters, and….wait…was that an ad? Yes, yes it was. How many times have you scrolled through one of those images without realizing they were, in fact, sponsored posts? This is the essence of user generated content marketing. Social … Continue reading The New Word of Mouth
The creative process here has always been a fun one. Many times it’s collaborative, other times, you’re left to explore on your own, and really own a project, top to bottom. Back in 2007, we landed a great client: Melitta, who are best known for their excellent coffee filters. For their new website, they wanted … Continue reading Illustrating Under Water
I don’t know much about classical composition. But I’ve learned a few things in the past couple years. First, classical composition is surprisingly similar to the process of developing a new digital platform—so says this digital director—especially when it’s done for the talented graduate students and faculty at the Yale School of Music. It’s challenging, … Continue reading Music, Schooled – Learning from digital development
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Back in high-school, my misguided but entrepreneurial friends used to plow through packs and cartons of Marlboros, in an effort to earn points for things like baseball caps, duffel bags, and leather jackets. The best part, was the reconnaissance necessary to pick off the UPS boxes before a parent unearthed the carcinogenic swag, and the … Continue reading Motivating Marsupials – the [ yellow tail ] digital “roowards” platform
Moving on up, to the other side of Millennial minions, past the hipster bear traps of Williamsburg, to the center of it all. Welcome to Hobnopolis, a 21 and over playground for those with actual taste in music, the arts, and of course, wine: http://hobnobwines.com Our new website for HobNob Wines illustrates, quite literally, the … Continue reading Hobnopolis