All posts by Luke

We're Legal!

We’re Legal!

A few weeks back (on March 1 to be precise) we celebrated a pretty big milestone around here: our mighty little shop turned 18. Now that we’ve crossed the all-important threshold, to 18 years old, we’re looking forward to exercising our rights, which in some cases involve very little actual exercise. Here’s a quick list … Continue reading We’re Legal!

Non-Local Natives

Non-Local Natives

Sure, we’re Fairfield County locals. Most of us have grown up here, occasionally spirited away, but ultimately returned. There are some outliers (and even the one Brazilian wizkid) who give our agency a smidgeon of international flare. That being said, we often find ourselves working on projects that require local expertise, in other cities, towns, … Continue reading Non-Local Natives

How The Agenda Killed The Kick-off Meeting

How The Agenda Killed The Kick-off Meeting

This is not as lamentable as losing the radio star, but a mournful situation, nonetheless. If you’ve been part of a memorable client kick-off meeting, then you likely remember it was more about the conversation and the getting-to-know-you experience, than the bulleted meeting agenda. We’re not speaking disparagingly of agendas, briefs, or being organized for … Continue reading How The Agenda Killed The Kick-off Meeting

Tuesday

Tuesday



It’s hard to describe how we came to hold Tuesdays in such high regard—how this seemingly non-descript day, wedged in between Monday’s blues and Wednesday’s humps, came to signify the most meaningful of weekdays.

 It started with a hire, years ago. I botched his start date, and was left wondering why our brand new programming … Continue reading Tuesday

Inspiration Week

Inspiration Week

What inspires us? What motivates a small studio to accomplish big things, day after day, week after week, month after month, year after year? How can we continue to motivate our team in a way that creates more passion than resentment, more enthusiasm than apathy, more happiness than unhappiness, and more cash than lint balls? … Continue reading Inspiration Week

A copywriter, a photographer, and an account exec walk into a bar...

A copywriter, a photographer, and an account exec walk into a bar…

This joke could go a thousand ways. In our case, it’s not even a joke. We’re in charge of social media for lots of clients, including the famed [ yellow tail ] wine brand. We strategize, concept, create, write, shoot, and post all over Facebook and Instagram for this Australian behemoth. We’ve long-since abandoned the … Continue reading A copywriter, a photographer, and an account exec walk into a bar…

Have Clients, Will Travel

Have Clients, Will Travel

Regardless of how remarkable technology is, and how easy it makes connecting with clients all around the world in an instant, nothing supports the relationship between client and agency like an actual in-person. Putting names to faces might seem old school, but nothing says we’re actual people who actually care about your business (and your … Continue reading Have Clients, Will Travel

Sweet 16

Sweet 16

We turned 16 years old on March 1st! We can drive, almost vote, and rejoice that in this sweet phase of teenage maturity, our agency is almost grown-up. Almost. All awkward kidding aside, this anniversary is particularly special, because we finally figured out what we wanna do when we’re all grown up. Turns out, we’re … Continue reading Sweet 16

The Gamble of an RFP

The Gamble of an RFP

So many things about the RFP (Request for Proposal) process are totally busted, like that conversion van from the 80’s that just kept limping along until it eventually (read: hopefully) caught fire on the LIE, stalling traffic for hours, maybe days. Most business owners are familiar with how it all goes down: your company receives … Continue reading The Gamble of an RFP

Why We Don't Specialize

Why We Don’t Specialize

We’re sometimes challenged by clients looking to hire an agency that specializes in one industry, like consumer package goods, health and wellness, education, pharma, and so on. Ironically, we made a conscious choice not to specialize in any one vertical over a decade ago. The rationale is fairly simple—and in our opinion, there are big … Continue reading Why We Don’t Specialize

Winning

Winning

We’re all about great work. We don’t do it for the trophies or the accolades. But awards are really nice reminders that we’re doing something right—especially when our work is compared to others in the creative and marketing industry. Ironically, most clients don’t seem to care that much about awards—even when it’s their work that’s … Continue reading Winning