Have Clients, Will Travel

Have Clients, Will Travel

Regardless of how remarkable technology is, and how easy it makes connecting with clients all around the world in an instant, nothing supports the relationship between client and agency like an actual in-person. Putting names to faces might seem old school, but nothing says we’re actual people who actually care about your business (and your … Continue reading Have Clients, Will Travel

Sweet 16

Sweet 16

We turned 16 years old on March 1st! We can drive, almost vote, and rejoice that in this sweet phase of teenage maturity, our agency is almost grown-up. Almost. All awkward kidding aside, this anniversary is particularly special, because we finally figured out what we wanna do when we’re all grown up. Turns out, we’re … Continue reading Sweet 16

Giving Thanks

Giving Thanks

You’ve seen the list, I’m sure. Taped to a wall or a desk or the fridge in the office kitchen with the headline THANKSGIVING FOOD, or something of that ilk. When the infamous sign-up list for the MadMott Thanksgiving Feast gets posted, it signals the start of all things holiday—not just Thanksgiving—and along with that … Continue reading Giving Thanks

The Gamble of an RFP

The Gamble of an RFP

So many things about the RFP (Request for Proposal) process are totally busted, like that conversion van from the 80’s that just kept limping along until it eventually (read: hopefully) caught fire on the LIE, stalling traffic for hours, maybe days. Most business owners are familiar with how it all goes down: your company receives … Continue reading The Gamble of an RFP

Lunch Time

Lunch Time

Small business culture is (in my opinion) one of the most over-saturated news buckets around. But I digress, because our culture as a shop is pretty damn cool. Mistakes are encouraged, but repeating the same one is not. No questions are stupid (unless Grabell deems them so) and sometimes the “dumbest” questions are the ones … Continue reading Lunch Time

Standing Out

Standing Out

I recently got married. It was one of the twelve weddings my husband and I will attend this year. So, much like when I design, I asked myself “How can I make this thing stand out?” I realized that there’s a key to making things your own: attention to small details. Planning a wedding and … Continue reading Standing Out

Why We Don't Specialize

Why We Don’t Specialize

We’re sometimes challenged by clients looking to hire an agency that specializes in one industry, like consumer package goods, health and wellness, education, pharma, and so on. Ironically, we made a conscious choice not to specialize in any one vertical over a decade ago. The rationale is fairly simple—and in our opinion, there are big … Continue reading Why We Don’t Specialize

Get Lost

Get Lost

I’m lucky enough to say that I have an extremely enjoyable, fulfilling career, instead of a monotonous job. But even so, the best of careers can have its peaks and valleys, days that end too quickly, and days that seem to stretch on, bending time and space. For people in the creative industry, it’s amidst … Continue reading Get Lost

Responsiveness

Responsiveness

Everyone uses the word “responsive”, but if you ask any two people, you will often get differing definitions. Our goal in making a “responsive” website is for the experience to translate well across user devices. This could be anything from the console in their car, to a smartphone, ‘phablet’, tablet or desktop experience. The user … Continue reading Responsiveness

Education Matters

Education Matters

Thanks to MadisonMott’s professional education fund, I recently had the opportunity to attend a class at General Assembly on ad and yield optimization.  Presented by the super savvy team at Study Break Media, the class focused on the ins and outs of monetizing a website or blog with programmatic advertising. Similar to remarketing or retargeting, … Continue reading Education Matters

Winning

Winning

We’re all about great work. We don’t do it for the trophies or the accolades. But awards are really nice reminders that we’re doing something right—especially when our work is compared to others in the creative and marketing industry. Ironically, most clients don’t seem to care that much about awards—even when it’s their work that’s … Continue reading Winning