Category Archives: Thoughts

Non-Local Natives

Non-Local Natives

Sure, we’re Fairfield County locals. Most of us have grown up here, occasionally spirited away, but ultimately returned. There are some outliers (and even the one Brazilian wizkid) who give our agency a smidgeon of international flare. That being said, we often find ourselves working on projects that require local expertise, in other cities, towns, … Continue reading Non-Local Natives

How The Agenda Killed The Kick-off Meeting

How The Agenda Killed The Kick-off Meeting

This is not as lamentable as losing the radio star, but a mournful situation, nonetheless. If you’ve been part of a memorable client kick-off meeting, then you likely remember it was more about the conversation and the getting-to-know-you experience, than the bulleted meeting agenda. We’re not speaking disparagingly of agendas, briefs, or being organized for … Continue reading How The Agenda Killed The Kick-off Meeting

Boss-y-pants

Boss-y-pants

We get asked all the time (you probably do too) what we look for when we’re hiring an addition to our team. There are a million ways to answer it, depending on your vertical, your company’s aspirations, the skill sets you’re hoping to add to the team. But it always comes back to one fundamental, … Continue reading Boss-y-pants

Human Matters

Human Matters

A few months ago, an email went around a company* with the following subject line: Talk more, email less. What followed was a short, honest plea for the agency’s staff to do just that—as a shop of less than 20, it was just as easy to stand in the middle of the room and talk … Continue reading Human Matters