I recently got married. It was one of the twelve weddings my husband and I will attend this year. So, much like when I design, I asked myself “How can I make this thing stand out?” I realized that there’s a key to making things your own: attention to small details. Planning a wedding and … Continue reading Standing Out →

We’re sometimes challenged by clients looking to hire an agency that specializes in one industry, like consumer package goods, health and wellness, education, pharma, and so on. Ironically, we made a conscious choice not to specialize in any one vertical over a decade ago. The rationale is fairly simple—and in our opinion, there are big … Continue reading Why We Don’t Specialize →

“The making of a great compilation tape, like breaking up, is hard to do and takes ages longer than it might seem.” – Rob Gordon, High Fidelity My amendment to the above quote would be this… “The making of a great mixtape, like branding, is hard to do and takes ages longer than it might … Continue reading Considered vs. Convenient →

I remember going to my dad’s office on Crown Street in New Haven, as a kid. He had a staff of researchers and real estate consultants, as well as a rowdy studio of creatives, pasting type for newspaper ads, drawing logos, and mocking signage for new projects. His company, Scott Fitton & Partners, focused mostly … Continue reading The Real Story Behind Our Real Estate Chops →

I’m lucky enough to say that I have an extremely enjoyable, fulfilling career, instead of a monotonous job. But even so, the best of careers can have its peaks and valleys, days that end too quickly, and days that seem to stretch on, bending time and space. For people in the creative industry, it’s amidst … Continue reading Get Lost →

Everyone uses the word “responsive”, but if you ask any two people, you will often get differing definitions. Our goal in making a “responsive” website is for the experience to translate well across user devices. This could be anything from the console in their car, to a smartphone, ‘phablet’, tablet or desktop experience. The user … Continue reading Responsiveness →

Thanks to MadisonMott’s professional education fund, I recently had the opportunity to attend a class at General Assembly on ad and yield optimization.  Presented by the super savvy team at Study Break Media, the class focused on the ins and outs of monetizing a website or blog with programmatic advertising. Similar to remarketing or retargeting, … Continue reading Education Matters →

It is with best design practices in mind that we write this post. We’ve recently encountered a rash of logos sporting drop shadows and it left us asking, “What year is it?” It’s still in fact 2014 and sadly drop shadows haven’t been removed from Adobe applications, but what’s worse is that there are still … Continue reading Drop The Drop Shadow →

We love interns, and last week we sent our summer intern Casey off in a blaze of glory. Before she went back to college life, we made her write us a tale of her adventures in the creative industry. Want to know what it’s like? Read her guest post below. The end of summer means … Continue reading One Cazey Summer →

SSL is the encryption that makes it safe and secure for us to do our banking, and shopping online in a way that is designed to prevent eavesdropping and tampering. Everything that travels from your computer (when you are on a website with SSL – often indicated by a little lock in your browser) over … Continue reading When Security Is Worth More Than Peace of Mind →

We’re all about great work. We don’t do it for the trophies or the accolades. But awards are really nice reminders that we’re doing something right—especially when our work is compared to others in the creative and marketing industry. Ironically, most clients don’t seem to care that much about awards—even when it’s their work that’s … Continue reading Winning →

Every new moon, we appreciate an employee—or in this case—employees, who demonstrate a level of undeniable kick-ass-ness. It’s usually motivated by something that moves the shop, bowls over a client, melts a face or two. You get the general gist. This week we gave our coveted Moonman to our Creative Director, Brian Grabell, and our … Continue reading When Designers And Developers Work Together →

So much of what we do in the creative industry is about relationships. Emails, calls, meetings, time in the trenches together—these are all part of the balancing act to find a good groove between client and agency. And 2014 technology really does rule the day for this process – there are more ways than ever … Continue reading Holy Hamburger, Batman. →

It doesn’t matter how big your business is, or what kind of company you run. Whether we’re talking about a local taco truck, a national engineering firm, or a global consulting organization, it’s important to treat your business like a brand.